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The National Automatic Merchandising Association (NAMA) Balanced for Life program, a national health and wellness initiative, offers a wide array of marketing tools for vending operators. From online resources that can help operators evaluate and create nutrition-based menus to downloadable template wellness materials, machine graphics and point-of-sale materials, the program has something for everyone.
If you’re new to health and wellness generally or have questions about finding products, understanding how to price them, or even wonder why you should even consider implementing a health and wellness program at your accounts, NAMA’s new “Health Wellness and Vending: How to Make it Work For You” manual is the best place to start. Inside the manual you will find:
- What operators who are interested in integrating health and wellness into their vending program need to know before they get started.
- How certain demographics of an account might impact the overall product selection and percentages.
- How pricing issues affect product selections and examples of successful pricing initiatives.
- Techniques for effectively educating customers about the benefits of health and wellness choices.
- Successful experiences in introducing health and wellness products to school officials, parents, and others in the community.
- Resources that are available through NAMA with health and wellness programs generally.
After you have an idea of what, exactly, your health and wellness needs are, the Balanced for Life Campaign has a variety of materials that can help you with whatever your needs might be.