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Kraft Foods Inc. Chief Executive Officer Irene Rosenfeld said the company will raise prices this year, according to United Press International.
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Editor's Insight: This is one of two news reports in today's VendingMarketWatch about rising product prices. The situation is highly discouraging for vending and coffee service operators who cannot pass on all of their cost increases to customers.
Despite the adversity they face, operators should not lose the opportunity to inform their customers about rising costs and continue to raise their own prices whenever and wherever possible.
These are the most challenging times the refreshment services industry has ever faced, and operators who want to succeed must accept this fact. 05-15-08 by Elliot Maras