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Report Examines Factors Driving Energy Drinks’ Growth
03/27/2008
A new report outlines the factors that have driven success in the energy drinks sector pioneered by Red Bull in 1987, according to foodnavigator.com.
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Editor’s Insight: This report sings the praises of energy drinks: instant energy. Refreshment service operators need to be careful about expanding into this product segment.
No one doubts this is a fast growing product in an industry that badly needs more sales. However, there are serious health issues involved with this category, which VendingMarketWatch has covered several times in the last few weeks, and the refreshment service industry can’t take this lightly. 03-27-08 by Elliot Maras