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Research and Markets announced the addition of "Healthy Snacking in the United States 2008."
Healthy snacking has taken on added importance in view of convenience, health, regulation and movement by the food and beverage industry to adapt and prosper from these trends.
This report is a must-read for industry participants interested in learning about:
- The shifting dynamics of healthy snacking as they are related to nine different food segments.
- Who is innovating in the marketplace and why those innovations may succeed or fail in the longer term.
- Which brands are positioning themselves for future growth.
- Four distinct classes of snackers, as revealed by cluster analysis.
- Comparing food segments by their association between health and snacking via a unique "healthy snacking multiple" system.
- A consumer analysis concerning not only usage and frequency of use of 20 snackable foods, but also analysis of low-in, added value claims, as well as taste, appetite, and looks.
Consumer analysis includes 20 food products extending fresh fruit to yogurt to nuts/seeds, and chocolate bars. Nine segments are covered in detail in self-standing sections: Nuts and seeds, dried fruit and fruit snacks, yogurt, rice cakes, trail mix, snack bars, popcorn, cheese, pretzels, and potato/corn chips. For more information, visit
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Editor's Insight: Vending operators will find a report like this helpful in gaining a better understanding of the health and wellness trend, which continues to challenge them.
Customers continue to ask for healthy items, but do vending operators really know what customers consider healthy? Is the vending operator's understanding of a healthy item the same as the customer's?
In some cases, customers might really be asking for more guidance from vending operators on maintaining a healthy lifestyle. In other cases, customers are asking for different products.
One of the biggest challenges is knowing if customers will actually buy something they see as healthy, especially if the item carries a higher price tag.
For all these reasons and more, vending operators need to learn more about health and nutrition as it relates to their business. 04-03-08 by Elliot Maras